Question 17 Exchange controls are usually used by: Apanies that are intermittent exporters. B. industries that are selling commodities. C. nations with a strong service sector. D. nations that are experiencing balance-of-payment problems
. Question 18 __________ companies pursue different strategies in each of their foreign markets. They could have as many different product variations, brand names, and advertising campaigns as countries in which they operate. A. Multi domestic B. Transnational C. Global D. Ethnocentric
Question 19 Breath Right nasal strips are adhesive pads with a small spring inside that, when attached to the nose, pull the nasal passages open and make it easier to breathe. Their manufacturer, CNS, Inc., sells the nasal strips to countries on four different continents by using standardized ple of a(n) __________ company. A. multi domestic B. transnational C. global D. ethnocentric
Question 20 How does the multi domestic corporation differ from the global corporation? A. The multi domestic companies rely on management teams made up of nationals; global corporations use management teams from the home office. B. Multi domestic companies are highly centralized, while global corporations are highly decentralized. C. Multi domestic companies use a standardized marketing strategy; globalized companies use an adaptive marketing strategy.
Question 1 Major functions performed in the channels of distribution include middlemen, merchant middlemen, and: A. employees. B. employers. C. agents. D. organizations.
Question 2 Channels with one or more intermediaries are referred to as: A. administered systems. B. direct channels. C. indirect channels. D. responsive channels.
Question 3 The choice of channels can be defined in terms of intensive distribution, selective distribution, and __________ distribution. A. marketing B. sales C. exclusive D. product
Question 4 In __________ distribution, the manufacturer limits the use of intermediaries to the ones believed to be the best available in the geographic area. A. exclusive B. geo demo graphic C. wholesale D. selective
Question 5 The major distribution costs to be minimized are transportation, order processing, and: A. horizontal dimension. B. vertical dimension. C. packaging. D. geo demo graphic.
D. Multi domestic companies pursue different strategies in each of their foreign e strategy regardless of boundaries
Question 6 It is well-documented in the marketing literature that __________ throughout the channel often lead to high-quality products and low price. A. discord Bpetition C. long-term relationships D. collusion
Question 7 Administe red vertical marketing systems are most similar to: A. internal market mechanisms. B. conventional channels. C. selective distribution. D. horizontal channels.
Question 8 __________ are merchants that are primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities. A. Retailers B. Logistics companies C. Wholesalers D.
Question 9 For which of the following products would its manufacturer be more likely to use intensive distribution? A. Blue jeans B. Laser printer C. Gourmet cat food D. Can of soda
Question 10 A contractual vertical marketing system: A. is exemplified by a florist shop that buys a wholesale plant nursery. B. is very similar to a conventional marketing channel of distribution. C. operates with a channel leader. D. is exemplified by the Subway sandwich shop franchise system.
Question 11 The __________ factors that are particularly important for pricing decisions are: expected consumption rate of potential buyers, location of potential online payday loans New York buyers, and position of potential buyers. A. economic B. political C. demographic D. sociological
Question 12 Price elasticity is a measure of consumer’s price sensitivity, which is estimated by dividing relative changes in the quantity sold by the: A. volume consumed. B. cost of the product or service. C. quantity produced. D. relative changes in price.